Creativity meets technology, but what are the social, environmental and economic effects? A new golden age of creativity and innovation or an undermining of fundamental human endeavours and the environment?
" link="https://curiousdemon.com/WP/index.php/2024/04/08/createch/" />
AI, blockchain and the Internet of Things in combination are already enabling new, more circular business models, as well as accelerating the transition to services and experiences.
" link="https://curiousdemon.com/WP/index.php/2019/02/02/sustainable-innovation/" />
Population growth and middle-class lifestyles create financial opportunities for the companies behind the brands we love. These are also companies that recognise that they have relationships with consumers that can be used to shape demand and hence supply.
" link="https://curiousdemon.com/WP/index.php/2019/02/02/new-consumers-new-markets/" />
Please Reach Out to Us
Strategic Insights and Advice
Independent expert advice, consultancy and provocation for brands and the Creative Industries
Futures
A creative view of the future for brands and the Creative Industries.
Society & Technology
Thoughtful predictions about the impact of digital choices on all stakeholders.
Ethics & Responsibilities
Explore the implications for your brand and company of an AI future.
Facilitation Kits
Imaginative assets to help leaders and their teams envision the future.
About Us
Trevor is an industry futurist, a Fellow of the Royal Society of the Arts and former IBM Distinguished Engineer. He is also an expert on good practices for developing and launching sustainable products. With over 25 years of international business experience in the Consumer Goods industry, the Creative Industries and agriculture, Trevor brings deep industry insight and a distinctive point of view on digital technologies such as Big Data, the Internet of Things, Blockchain and Artificial Intelligence.
Our Services
Strategic insights and consultancy from world experts. Our focus is on stimulating executive action to harness technologies such as AI and blockchain for a more sustainable future for FMCG brands and the Creative Industries
Points of View & Exec Education
Keynote speeches (e.g. Createch, AI and Ethics, Future of Food, End of Consumerism). Creative and challenging sessions designed to engage Executives to design a better future.
Strategic Analysis
Benchmarking and evaluation of strategies against the UN Sustainable Development Goals. Creation of strategies for brands and companies in the Creative Industries wishing to become more purpose-driven.
Design & Prototyping
Design and development of proof of concept prototypes that use AI to bring sustainable innovation to life for Executives and other decision-makers.
Industry Insight
Expertise in Technology, Supply Chain, R&D, and Marketing for your projects.
Innovation, Alignment, and Circular Transformation: Revisiting a 2009 Study Through the Lens of the Circular Economy
By Trevor Davis Introduction Every so often, an old piece of work becomes newly relevant. In 2009, during a research project at the University of Oxford, I examined how stage-and-gate processes shaped strategic outcomes in Fast-Moving Consumer Goods (FMCG) companies. At the time, the focus was on growth, portfolio management, […]
Webinar on the Circular Economy in the Creative Industries
Webinar on the Circular Economy in the Creative Industries Webinar on 26th February 2025 at 12:00–13:30 UTC. Read more here.
Key Findings from the House of Lords Report on Scaling AI and
Last year I contributed to a UK House of Lords committee looking at scaling of AI and creative technology in the UK. You can download the full report here, but these are the key points from my perspective: Fragmented Support Landscape: The UK’s innovation support ecosystem is overly complex, with […]
Academy of Live Technology Symposium
Just spent two fantastic days at the second Academy of Live Technology Symposium in Wakefield. Great to see so many different nationalities, and also to hear how common some of the challenges and opportunities are: AI as a double edged sword The need for a rethink of how we educate […]
Come say hello at the Academy of Live Technology next Monday
I’m presenting HOW CREATECH IS RESHAPING THE CREATIVE INDUSTRIES at the 2024 International Academy of Live Technology Symposium, Wakefield, United Kingdom, 15th-16th April 2024. https://www.academyoflivetechnology.co.uk/symposium-2024 Come say hello!
Createch sustainability tool and networking events
With help from Trevor Davis & Associates in 2023, The Centre for Sustainable Design ® (CfSD) launched a web-based self-help tool for Createch founders, CEOs and CTOs to help them benchmark their sustainability maturity and devise actions plans at no cost to the user. The tool provides: Actionable guidance written […]
Createch
Creativity meets technology, but what are the social, environmental and economic effects? A new golden age of creativity and innovation or an undermining of fundamental human endeavours and the environment?
LFF2022: The Store
Synopsis Provocative social-realist drama employing live-action and stop-motion animation to explore the destructive and dehumanising impact of a world of zero-hours contracts and company systems that have created a dystopia for some. Our review This is a truly inventive film, using a series of live action / animated sequence vignettes […]
Our process for LFF
Process for choosing films to watch
New research – Createch in the UK
Delighted to be working again with Professor Martin Charter at the University for the Creative Arts. This time we are digging deep into Createch – those working at the interface of creativity and technology – to understand how technology and sustainability intersect. This is an important topic as Createch companies […]