London, United Kingdom

Skype: davistruk trevor@curiousdemon.com

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In the field of disruptive innovation and new business models, Trevor has advised the Boards of many well-known companies on how to improve their business performance, and his work features in text books on the topic:

A Beautiful Constraint
The Future of Innovation
The Science of Organizational Change
Creative Approaches to Problem Solving: A Framework for Innovation and Change

Trevor has also been awarded the Dean’s Prize at Oxford University for his work on innovation in FMCG.

Curiosity has always motivated Trevor. As a teenager he would cycle any distance to find a rare comic book or a cool jacket. “New things have always excited me, so I learnt early on to spot trends and I’ve not stopped.”

Prior to his life in the consumer industry, he worked in the automotive and aerospace industries on projects such as saving the world one day of oil production by making cars lighter, and improving reliability for the Space Shuttle.